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Imagine how easy it is to transact instantly and share with your fellas about the hottest product around you just from an app.

Role

Product Designer, UX Researcher

Industry

Finance, Shopping, Socials

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Video

0.1 Intro Video

Brief

An app for instant transaction and sharing

Overview

Sellday App is a platform that makes it easy for people to make instant transactions and can share them instantly with people, besides this app has a community feature as a social media to share topics about the latest products around them. In this project, as a product designer and UX researcher, I am responsible for researching products from user side and business side, and designing products end-to-end with stakeholders.

Challenges

As a designer, this app has several challenges to solve, such as the combination of marketplace and social media features and finding the most efficient transaction flow that is suitable for their target users, on the other hand, this app will have a friendly and bright style in terms of visuals.

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1.1 Project Timeline

Goals

The goal of this project is to build an application with several main features to make transactions, share them and community features for users who want to share something with others, together with stakeholders we made an agreement to complete the project within 20 days with the process of research, design, and present.

Research

How do we achieve our goals?

User Analysis

The user analysis process is a data-driven approach that begins with tracking user interactions and behaviors to identify patterns and preferences. This data informs the creation of user personas and guides the development of tailored features is crucial for refining the app's design and functionality, ensuring a user-centric and intuitive experience.

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2.1 Age Distribution

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2.2 Define Problem

App Architecture

This is the beginning, before we start the design process, we need to create a map of the features that will be in this application, along with the details to ensure that the flow we create is the most efficient flow for users to use.

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2.3 App Architecture

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2.4 Wireframe

Design

Put our creativity into the app

Reusable Component

The design process begins with the creation of reusable components such as buttons, text input, and others to make it easier in the creation of hi-fi designs. in this phase we choose the color scheme according to sellday brand and make sure every element passes the accessibility test.

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3.1 Component Measurement

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3.2 Component Structure

Hi-Fi Design

Design the visual from the collected data, and make iterations for each page, because we believe the first design that come up is not the best design to use.

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3.3 App Icon

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3.4 Onboardings

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3.5 Home Page

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3.6 Buy Product

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3.7 Pre-Build Component

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3.8 Create Transaction Flow

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3.9 Community

Present

Hand-Off & Build

Documentation

In this package, you'll find a range of assets, including design files, wireframes, user interface elements, and detailed documentation. This collection serves as a valuable resource, helping you understand our design choices and providing stakeholders development team.

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4.1 Design System & Styleguideline